{"product_id":"marketing-strategy-and-budget-workbook","title":"Marketing Strategy and Budget Workbook","description":"\u003cp data-start=\"1865\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1954\"\u003eA structured marketing planning system for businesses ready to move with more intent.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1956\" data-end=\"2128\"\u003eThis combined workbook has been created to help businesses bridge the gap between strategy and budget bringing clarity to what matters, where to focus, and how to invest.\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2370\"\u003eThe strategy workbook guides you through the core components of a strong marketing strategy, while the budget workbook helps you assess historical performance, choose a planning scenario and build a practical budget by channel and by month.\u003c\/p\u003e\n\u003cp data-start=\"2372\" data-end=\"2530\"\u003eTogether, they provide a smarter, more grounded way to plan marketing aligning business goals, market opportunity and budget decisions in one cohesive tool.\u003c\/p\u003e\n\u003cp data-start=\"2372\" data-end=\"2530\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"2372\" data-end=\"2530\"\u003eWhat's included:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1c7dan3\" data-start=\"3078\" data-end=\"3109\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMaking data-driven planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"h9bp29\" data-start=\"3110\" data-end=\"3139\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAce-ing market research\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"axlmrb\" data-start=\"3140\" data-end=\"3210\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSetting objectives and goals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"5j3wxh\" data-start=\"3211\" data-end=\"3252\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFinding your audience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1tvlah6\" data-start=\"3253\" data-end=\"3316\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePositioning and messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"jsamot\" data-start=\"3317\" data-end=\"3356\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGo to market strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"upxui6\" data-start=\"3357\" data-end=\"3389\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBudgeting (Workbook included)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"upxui6\" data-start=\"3357\" data-end=\"3389\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent and campaign planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"upxui6\" data-start=\"3357\" data-end=\"3389\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePerformance indicators\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"upxui6\" data-start=\"3357\" data-end=\"3389\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRollout plan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Black Spade Agency","offers":[{"title":"Default Title","offer_id":53341696164203,"sku":null,"price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/3413\/6939\/files\/Makingdata-drivenplanning.png?v=1780576261","url":"https:\/\/black-spade-agency.myshopify.com\/products\/marketing-strategy-and-budget-workbook","provider":"Black Spade Agency","version":"1.0","type":"link"}