Black Spade Agency

A structured marketing planning system for businesses ready to move with more intent.

This combined workbook has been created to help businesses bridge the gap between strategy and budget bringing clarity to what matters, where to focus, and how to invest.

The strategy workbook guides you through the core components of a strong marketing strategy, while the budget workbook helps you assess historical performance, choose a planning scenario and build a practical budget by channel and by month.

Together, they provide a smarter, more grounded way to plan marketing aligning business goals, market opportunity and budget decisions in one cohesive tool.

What's included:

• Making data-driven planning
• Ace-ing market research
• Setting objectives and goals
• Finding your audience
• Positioning and messaging
• Go to market strategy
• Budgeting (Workbook included)
• Content and campaign planning
• Performance indicators
• Rollout plan